Ticketing for one of the largest event venues in the northern Netherlands
De Bonte Wever in Assen is one of the largest event venues in the northern Netherlands. From concerts and corporate parties to hotel stays, swimming, and brunches, everything comes together under one roof.
The organiser
The multifunctional complex of the North
De Bonte Wever is more than just an event venue. It is a complete destination with a hotel, swimming pool and sauna complex, fitness center, restaurant, and large event hall.
Every week, the venue hosts a wide range of parties, shows, and corporate events organized by both De Bonte Wever and external organizers.
Challenge
Ticket module on own website
De Bonte Wever wanted a ticketing module on its own website that would allow visitors to easily purchase tickets for every activity within the complex, from events to day packages.
Because the range of activities, particularly events, changes constantly, the system needed to be quick and easy to update. Bastiaan and his team wanted to create new events, change prices, and add promotions themselves without relying on an external provider.
"What I really appreciate about Avayo is the short lines of communication."
Bastiaan Koning - Marketing Manager at De Bonte Wever
Bastiaan’s approach
De Bonte Wever chose Avayo because of its flexibility and ease of use.
1. Ticket shop on own website
Bastiaan easily creates personalized Ticketshops through Avayo. These are placed directly on the pages for individual events and day packages.
This allows visitors to purchase tickets for exactly the activity they want to attend.
2. Easy self-management
New events and packages can be published in a short amount of time.
Bastiaan and his team can manage everything themselves through their own dashboard (event management), including ticket prices, dates, and special promotions. This allows them to remain flexible and maintain full control.
3. A smooth entrance process
At the entrance, tickets are scanned using Avayo’s professional ticket scanners.
This keeps the entrance process running smoothly and gives staff a clear overview of how many visitors are inside.
4. Support when needed
Although Bastiaan manages most of the system independently, Avayo is always available to provide personal support.
From technical questions to advice for large events, the collaboration is direct, personal, and involved.
How the visitor flow works at De Bonte Wever
From website to event.
Bastiaan's experience with Avayo
"Perfectly integrated within the company."
Bastiaan Koning - Marketing Manager at De Bonte Wever
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