Complete ticketing and POS solutions for the largest Christmas market in the Netherlands
With more than 25,000 visitors, over 150 vendors, a Ferris wheel, and a spectacular light show, Castle Christmas Fair offers a Christmas experience on a grand scale.
To keep everything running smoothly, organizer Paul Zonneveld relies on Avayo for ticketing, entrance control, and POS systems.
The organiser
Large Christmas market at Duin & Kruidberg estate
Holland Promotions organizes Castle Christmas Fair at the Duin & Kruidberg estate in Santpoort-Noord.
For five days, the estate is transformed into an atmospheric indoor and outdoor Christmas market filled with memorable experiences. More than 25,000 visitors enjoy the many food stalls, the Ferris wheel, live music, and an impressive light show.
With more than 150 vendors, there is plenty to discover and purchase throughout the grounds, including clothing, jewelry, treats, gifts, home accessories, and much more. Everything revolves around atmosphere, discovery, and enjoying the spirit of Christmas together.
Challenge
The large scale of the event
Castle Christmas Fair is open for five consecutive days, from 11:00 a.m. until 10:00 p.m. With tens of thousands of visitors and a large venue filled with vendors and food service points, every part of the organization needs to be carefully coordinated.
That includes construction, installations, power connections, more than 150 vendors, staff schedules, and visitor flows. And those are only some of the many elements that need to be managed behind the scenes.
In addition, every visitor needs to enter smoothly and be able to pay easily throughout the event.
Paul Zonneveld, Director of Holland Promotions, was therefore looking for a reliable solution for online ticketing, entrance control, and POS systems across the entire event. Avayo provided an all-in-one solution in which every part works together.
"We use all products of Avayo."
Paul Zonneveld - Director of Holland Promotions
The approach of Paul
Holland Promotions chose Avayo to provide a complete solution for the event.
1. Ticket shop on own website
Visitors purchase their tickets through the Castle Christmas Fair website.
The ticketshop includes date selection, day and evening tickets, family tickets, coffee and cake packages, and parking exit tickets. Despite the wide range of options, the design remains clear and easy to use.
2. Mobile scanners at entrance and parking zone
Staff use ticket scanners to scan tickets at the entrance and in the parking areas.
With a single scan, the system immediately checks whether a ticket is valid. A green or red result appears on the screen, allowing staff to keep visitors moving quickly, even during peak arrival times.
3. Hardcopy tickets with QR code
A total of 1,500 printed hardcopy tickets are produced for VIPs and invited guests.
Each ticket contains a unique QR code and can be scanned just as easily as a regular e-ticket.
4. Fixed & mobile POS at entrance/stall holders
POS and mobile POS systems are used at the entrance and at several vendor stands.
Staff quickly select the correct product, visitors pay contactless or insert their card, and the line continues moving efficiently.
5. Standalone card readers for Ferris wheel and parking
The organization uses standalone card terminals at the Ferris wheel and in the parking areas.
Staff simply enter the required amount, after which visitors can pay contactless or insert their card into the terminal.
6. POS installation and on-site support
Avayo was on-site for several days to install and test all POS systems and card terminals.
During the event, support was available to explain the systems to staff, answer questions, and quickly resolve any issues. This helped ensure that payments could continue without interruption.
7. Insight into revenue and visitors
Because both ticket revenue and on-site sales are processed through Avayo, Holland Promotions has one clear overview of all event statistics.
How the visitor flow works at the Castle Christmas Fair
1 own website → 2 receive ticket → 3 entrance → 4 welcome! → 5 stalls
Paul's experience with Avayo
"We use all products of Avayo, and we also look for custom solutions, which suits us well."
Paul Zonneveld - Director of Holland Promotions
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