How Bas organizes Dodo Festival: a multi-day event with more than 15,000 visitors
Three days of celebration, 15,000 visitors, and more than 40 payment points require careful planning and a well-organized operation. Bas and his two partners organize Dodo Festival in Bakkeveen every year and they know exactly how to make it work.
The organiser
Large festival in Bakkeveen
Dodo Festival is Bakkeveen’s leading music festival. From Thursday through Saturday, more than 20 artists perform while over 15,000 visitors enjoy the music, atmosphere, and festivities.
Bas organizes the festival together with two partners. Since 2009, they have developed the event into a well-established festival in the region. For the past nine years, they have done so in partnership with Avayo.
What started with ticketing alone has grown into a complete festival solution that includes POS systems, an online Ticketshop, and on-site support.
Challenge
Consistency and cash flow
A festival of this size depends on tightly organized processes. In addition to everything involving stages, bars, and artists, there is one thing that always needs to work: the payment systems.
They need to be fast, stable, and continuously connected. Downtime is simply not an option.
Cash flow also plays an important role. Because artists often need to be paid in advance, it is essential to generate revenue before the festival begins.
"We scaled back last year in POS booths because payments were running so fast."
Bas Hoekstra - Organiser of Dodo Festival
The approach of Bas
To keep everything running smoothly, Bas has relied for years on a setup that is both reliable and scalable.
1. Ticketing via own ticket shop
The Dodo Festival Ticketshop is connected to the festival’s website and social media channels.
Visitors click, purchase their tickets, and receive them immediately. Simple and straightforward.
2. Cash flow before the festival
Visitors can also purchase tokens in advance through the Ticketshop.
This is convenient for visitors and valuable for the festival, as it generates revenue before the event begins. These funds can be used to pay artists and suppliers in advance.
3. Smooth access at the entrance
With six entrance lanes, a team of volunteers, and Avayo ticket scanners, visitors could enter quickly and efficiently.
Scan the ticket, hear the confirmation beep, and start enjoying the festival.
4. More than 40 payment points
With numerous bars and token sales points, Bas needed reliable payment equipment.
He therefore chose a combination of mobile POS systems and fixed POS systems. They are fast, stable, and easy for staff to use.
5. Installation and on-site support
Organizing a festival is already demanding, so Bas and his partners appreciate having support with the technical setup.
Avayo was on-site for several days to install the equipment, provide backup and support during the festival, and dismantle the systems afterward.
How the visitor flow works at Dodo Festival?
1 Social media/website → 2 Ticket shop → 3 Entrance ticket → 4 Entrance → 5 Token sales → 6 Bar/Party 🎉
Bas's experience with Avayo
"I am very satisfied with the speed of the card readers. Before people even hold their card near the device, the payment is already done."
Bas Hoekstra - Organiser of Dodo Festival
Want to organise an equally smooth event?
We’ll help you further! Start for free or request a demo.