How Henk welcomes more than 120,000 visitors to a major theme park every year
Dinoland’s visitor numbers continue to grow each year. With more than 120,000 visitors annually, efficiency is more important than ever.
With Avayo, Henk van der Velde has one system for online ticket sales, entrance control, and real-time insight into visitor numbers. This helps keep the park running smoothly.
The organiser
Large theme park in Zwolle
Dinoland in Zwolle is a popular destination for families with young children. The park features more than one hundred dinosaurs and welcomes over 120,000 visitors each year.
From play and learning to shows and adventures, there is always something to do.
As Operations Manager, Henk van der Velde oversees everything that happens throughout the park. He understands how important a positive visitor experience is and how technology can help create it.
With his practical approach and attention to detail, Henk helps ensure that every day runs smoothly.
Challenge
Keeping ticket sales at full speed
For Henk and his team, the main challenge remains the same every season: encouraging people to keep visiting.
Ticket sales need to run smoothly, whether visitors purchase their tickets online or at the entrance.
Henk therefore continues to look for new ways to make the process smarter. These include a Ticketshop on Dinoland’s website, a QR code at the entrance, and a mobile POS system for on-site ticket sales.
Henk and his team also run eye-catching campaigns, posters, and special promotions, such as Dinoland in the Dark, to keep the park in the spotlight.
"What I like most about Avayo is that you can simply see your tickets very well, how many percent of your visitors are already inside."
Henk van der Velde - Operations Manager at Dinoland
Henk’s approach
Henk relies on Avayo for a complete system that connects ticket sales, entrance, and reporting.
1. Ticket shop on own website
With the Avayo Ticketshop, Dinoland can easily sell tickets through its own website.
Visitors select a date, choose their tickets, and pay online immediately.
2. Buying tickets at the counter
Not every visitor purchases a ticket in advance. That is why Henk uses Avayo’s mobile POS system.
Visitors can quickly and easily purchase a ticket at the entrance and enter the park right away. This allows Dinoland to combine online and on-site ticket sales in one system.
3. QR code at the entrance
A large QR code is displayed at the entrance.
Visitors without a ticket can scan the code, purchase their ticket online, and continue directly to the entrance.
4. Access and control
At the entrance, a team member scans tickets using Avayo’s ticket scanning solution.
The system immediately checks whether each ticket is valid. Green means the visitor can enter, while red indicates an issue with the ticket.
This keeps the entrance process fast and straightforward.
5. Statistics and figures
Because all ticket sales and entrance scans are processed through one platform, Henk has complete real-time insight into how many visitors are currently in the park and how many are still expected.
This ensures that the visitor statistics remain accurate and up to date.
How the visitor flow works at Dinoland
From website/counter to entrance.
Henk's experience with Avayo
"I would definitely recommend Avayo, especially to other theme parks, amusement parks, events. You name it!"
Henk van der Velde - Operations Manager at Dinoland
Make your ticket sales smarter with Avayo
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