Complete ticketing and token sales for a large multi-day music festival
Every year, twelve friends organize De Drentse Boefjes, a major music weekend in Drenthe. With Avayo, they manage ticket sales, scan tickets at the entrance, and process card payments for token sales.
The organiser
About De Drentse Boefjes
De Drentse Boefjes is an annual music weekend in Drenthe. It is a true Dutch pirate music festival where visitors of all ages come together to enjoy live performers, music, and a great atmosphere.
What started as an idea between twelve friends has grown into an event people do not want to miss. Every year, thousands of visitors look forward to a weekend filled with music and celebration.
With around 4,500 visitors spread across three days, good organization is essential.
Challenge
What is the challenge?
Behind the scenes, an event like this requires a lot of coordination. With 4,500 visitors across three days, the organizers need complete control over two important areas: entrance and payments.
Tickets are sold through an online Ticketshop, but the organization also sells 1,250 printed tickets. Both types of tickets need to work together seamlessly at the entrance so visitors can enter quickly.
At the same time, all food and drink purchases are made using tokens. During busy periods, visitors should not have to wait a long time to pay. The organizers therefore needed multiple card terminals as well as clear reporting after the event.
In short, they needed one reliable approach for both ticketing and payments.
"The Avayo products are user-friendly, simple, they all work. They speak for themselves."
Niek Hunse - Organiser at De Drentse Boefjes
The approach of the Boefjes
See how the organizers manage ticketing, entrance, and payments for their event.
1. Ticket shop via own website
Visitors need to be able to purchase tickets quickly and easily. That is why ticket sales run through the De Drentse Boefjes website. With one click, visitors enter the Avayo Ticketshop and can purchase their tickets.
They can choose from three options: a Friday ticket, a Saturday ticket, or a weekend pass for both days.
2. Hardcopy tickets for extra sales
To increase ticket sales, the organizers also printed and sold 1,250 hardcopy tickets. It is a traditional approach that still works well for their audience.
The best part is that these printed tickets work in exactly the same way as online tickets when visitors arrive at the entrance.
3. Online and hardcopy tickets in one scan solution
At the entrance, security staff use five professional ticket scanners. With one simple scan, they can validate tickets from both the online Ticketshop and the printed ticket allocation.
A green screen means the ticket is valid. A red screen means there is an issue. This keeps the visitor flow moving quickly, even during busy arrival periods.
4. Token sales with card payment
The entire weekend operates using tokens. The organizers therefore use standalone card terminals provided by Avayo.
Team members enter the amount manually, and visitors pay directly by card. This makes the process fast, flexible, and ideal during peak periods.
5. Reports in Avayo Admin
After the event, the organizers of De Drentse Boefjes have immediate access to all important data.
From revenue and scan records to sales figures and daily overviews, everything is clearly available in Avayo Admin. Maintaining a complete overview has never been easier.
How the visitor flow works at De Drentse Boefjes
1 own website → 2 receive ticket → 3 entrance → 4 welcome! → 5 token sales → 6 bar 🎉
Niek's experience with Avayo
"My relationship with Avayo is great. Personal. Involved. Always reachable. That is really really important."
Niek Hunse - Organiser at De Drentse Boefjes
Want to organize a smooth-running music weekend too?
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