Shakespeare Theater Diever is a unique place where the works of William Shakespeare have been brought to life for nearly 80 years. With 30 performances annually and around 1,000 visitors per show, the theater attracts audiences from all over the Netherlands. For online ticket sales and efficient access control, the theater has relied on Avayo’s systems for the past ten years.
From Paper to Digital
When Shakespeare Theater Diever transitioned from paper tickets to a digital solution, Avayo proved to be the perfect partner. Berend Vrielink, the theater’s treasurer, explains: “We compared several parties, but Emiel and Sabrina from Avayo stood out above the rest. They kept things simple. What happens in the background is not relevant to us as the customer.”
“Collaborating with Avayo Brings Simplicity and Efficiency”
Berend Vrielink, Treasurer
User-Friendly and Flexible
With 200 volunteers keeping the theater running for each performance, ease of use was essential. “Avayo’s system is very user-friendly and great for our volunteers,” says Berend. Whether it’s creating new events or managing the different ticket types, the system works quickly and intuitively. “We use many types of tickets per event, and everything is super easy.”

Service and Short Communication Lines
The collaboration between Shakespeare Theater Diever and Avayo goes beyond just technology. “The accessibility and willingness to help from Avayo is truly fantastic. The communication lines are very short, and that makes working together a pleasure,” Berend shares. Whether it’s a quick phone question or an in-person visit to Diever, Avayo’s service is appreciated by the entire team.
A system that works
The smooth integration of the ticket shop on the Shakespeare Theater Diever website, thanks in part to the collaboration between Avayo and the web designer, creates a professional appearance. “The ticket shop is fully integrated into our website in terms of design, and it looks great. We are very satisfied with how the system works.”
Thanks to Avayo, Shakespeare Theater Diever can fully focus on what they do best: bringing Shakespeare’s works to life.
