Branding is the art of differentiation – which means that rebranding is the moment you realize you have something new to drop on the world!
Continue readingCase Nederlandse Darts Bond
The Dutch Darts Federation (Nedernadse Darts Bond) organizes the Dutch Open Darts annually, a major international darts tournament for singles and pairs with more than 5,000 participants. From registration to ticket scanning, all processes are managed using ticket software and equipment from Avayo, featuring custom-developed features to meet the unique needs of the Dutch Darts Federation.
“We had been searching for years, but the software we needed simply did not exist. Avayo was the only company capable of and willing to provide us with customized solutions,’ says Paul Engelbertink of the Dutch Darts Federation. ‘It was a significant challenge that Avayo invested a lot of time and energy in.”
The primary challenge was the registration process. It was crucial to have a system link for participants wanting to engage in multiple parts of the tournament. This link was absent in the old system, necessitating manual processing. Before the tournament, players collected their player cards in a large tent on the tournament grounds, resulting in substantial work behind the scenes, consuming time and money.
The new software system with a ticket module seamlessly links various registrations. Participants can directly download and print their tickets, complete with QR codes (player cards), and have them scanned at the tournament. Avayo supplies the necessary hand scanners.
“People no longer need to wait; they simply have their tickets scanned and can proceed. Everything works excellently, from the ticket shop to the scanning of the player cards,’ Paul Engelbertink elaborates. ‘Our players and visitors are extremely positive, and ultimately, that’s what matters most to us.”

Case Parkgebouw Rijssen
The Parkgebouw in Rijssen is a local theater with two halls. The Parkgebouw Rijssen uses Avayo’s ticketing software to purchase tickets. With this software it is possible to buy placed tickets, even for multiple performances at the same time.
Previously, it was not possible for visitors to the theater to book tickets for multiple performances in the webshop system. Customers then had to order their tickets per performance.
Avayo started working on this based on the wishes of Parkgebouw Rijssen . Because, especially at the start of the theater season, regular visitors to the theater like to order tickets for the whole year.
“We are one of the first theaters to use the Avayo system,” says Tanja Zwiers of Parkgebouw Rijssen. ‘Avayo is always open to questions, which is why the ticket system has been developed in such a way that it suits us very well. If we do run into something, it is always resolved immediately.’
Theatergoers now buy tickets for as many performances as they want, receive a proposal for the best seat in the theater and then pay. This saves a lot of time and therefore costs, because the order no longer has to
be processed per performance, but can be sent in its entirety immediately. This allows Parkgebouw Rijssen to work more efficiently. ‘The financial side was also a good reason to choose Avayo. They are one of the few parties where you do not have to purchase an expensive ticketing system, because Avayo charges per ticket,” says Tanja Zwiers.
The entire ticket system works from the cloud and is connected to the laptops and access control of the Parkgebouw Rijssen. This way they can easily check the entrance tickets with their own USB handheld scanners at the start of the performance.
For one-off events, they can use a smartphone app or Avayo’s mobile handheld scanners, which are always available for loan.
Case Museumnacht Kids
Every year, over 20 museums in The Hague open their doors to children. For a small fee, they can visit places such as the Mauritshuis, the Gemeentemuseum, and Museon. This is a major undertaking, as Museum Night Kids attracts approximately 5,000 visitors each year. Museum Night Kids utilizes the Avayo ticketing system.
‘We have three main reasons for choosing Avayo,’ states Romy Fortuin from Winkelman and van Hessen, the marketing agency that organizes Museum Night Kids.
‘Firstly, our visitors do not need to create an account but can quickly and easily purchase a ticket. We appreciate this convenience. Secondly, Avayo’s pricing is very competitive. As a marketing agency, we are fully capable of handling the promotion ourselves. Avayo recognizes this and does not impose unnecessary services on us. Lastly, Avayo’s customer service is excellent. I can always call or email and receive prompt assistance.’
The Avayo ticketing system is intuitive. The Museum Night Kids team can operate it swiftly and independently. ‘It’s a straightforward system with no unnecessary complications,’ Romy Fortuin adds. ‘I find it easy to use. And if I ever have a question, Avayo is always available to help.’
For Museum Night Kids, the organization employs wristbands, allowing families with children to avoid waiting in line. For the adult version, Winkelman and van Hessen utilize Avayo’s hand scanners for access control. ‘It’s beneficial that Avayo is proactive. They check in to see if there’s anything more they can do and remind me to reserve the hand scanners. These are delivered well in advance of the event. Such service truly adds value.