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Time to Spark New Vibes: Avayo’s Rebranding Story

Blog-Feature

Branding is the art of differentiation – which means that rebranding is the moment you realize you have something new to drop on the world!

Since day one in 2011, we’ve been riding the waves of trends, dominating the search game, hyping up the most popular events, and staying on the pulse. Fast forward to 2024 – we recognize the significant evolution of our brand. Also, considering that this year is known as the big rebranding year, it was a no-brainer that now’s the perfect moment to rethink our brand and hit you with a new vibe.

What Changed?

Well, back in 2011, Sabrina and Emil cooked up user-friendly ticketing software that quickly became the favorite tool of many event organizations around the Netherlands. However, we didn’t stop there. Every ticket sold through Avayo became a building block for our brand to grow.  

And guess what? We outgrew what we used to be!

Today, we are more than just software for selling tickets. We’re the ones who make your event pop, inside and out, with a one-of-a-kind experience. We’re the culture, trend, play, joy, art, drive, and dance. That’s the beat of our new brand!

And you’ve got a backstage pass to peep the whole story of our glow-up. Dive in!

Website and Logo Makeover

We sat down with our design team, sharing the story of Avayo – what it used to be, what it is now, and where we envision it in the future. Once we shared our vision, we jumped into creating a logo driven by innovation and bold moves while simultaneously communicating efficiency and success.

Our design team meticulously crafted the logo to resonate with the dynamic nature of the events we bring to life. The sleek lines symbolize streamlined efficiency, and the vibrant gradient adds a pop of color, representing the diverse range of events you can effortlessly manage and attend. Each note in the vibrant gradient represents a unique experience, and together, they compose the melody of Avayo’s commitment to connection. The ticket-shaped ‘A’ subtly woven into the design signifies our dedication to making Avayo the first choice for seamless ticketing experiences.

Following the logo revamp, we rolled out our brand-new website. Our idea was to hook our customers up with the smoothest ride possible. We wanted them to effortlessly find whatever they needed with just a few clicks, thanks to Avayo’s intuitive, user-friendly design.

We’re also aware that technology is advancing, and our customers want to do things while saving time and effort on the go. That’s why we focused on responsiveness, ensuring our redesigned website seamlessly adapts to any device, offering a captivating visual experience wherever you go.

Upgraded Packages

Our transformative shift goes beyond changing our visual identity. We’re doubling down on what matters most – user experience. That’s why we shook things up and changed our old color-named packages – red, orange, and yellow. The new era brings packages designed to seamlessly match every event. With this upgrade, we make finding the perfect ticketing system easier for customers.  

Whether you’re hosting a festival, orchestrating a leisurely activity, curating a theatrical masterpiece, throwing an energetic party, organizing a sports event, facilitating a business summit, or showcasing an exhibition, Avayo’s packages are perfectly tuned to meet all the needs of your event.

Selling tickets is just the start of the journey! Ensuring your guests enter your event smoothly is crucial. That’s why we’ve got your back with all the extra services – scanners, PIN equipment, and cash register systems.

Check out our complete offerings!

Cheers to the Progress

For the past decade, we’ve not only had the best times but have also been pioneers in pushing the boundaries of the event industry. This new branding is like the cherry on top, a testament to the incredible journey we’ve had. None of this would be possible without the exceptional individuals who make up Avayo and the unique way they contribute to our success.

Witnessing our brand evolve and grow has been an absolute joy. We’ve welcomed some outstanding experts into the Avayo family, enriching our culture and expanding the experiences we offer our clients.

Our refreshed look is a clear reflection of who we are and how we approach our work. We’re committed, creative, and driven by the remarkable people we collaborate with. Now, we are ready for the ride into countless more future events and exciting ventures that move the world forward.

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